LIFESTYLE PHOTOGRAPHY DIRECTION

In a world filled with stock imagery, having custom proprietary imagery to best showcase your brand and product is becoming more important as an element of a successful marketing strategy.

As creative director I help keep shoots on schedule and within budget by negotiating with photographers, scouting and staging locations, selecting talent, and coordinating with hair, makeup and wardrobe stylists. I can help your brand develop a unique visual library to help you reach your target audience and connect with them on an emotional level.

Project Launch a line of wireless speakers and headphones for TDK Life on Record with packaging and marketing imagery that conveys their weatherproof mobility.

Project Introduce Memorex LIVE headphones with fun lifestyle imagery designed to reach youthful hipsters via web and marketing collateral.

Project Create custom web, packaging and marketing imagery for a new line of Memorex audio products made to appeal to the modern mom and her family life.